This post is very inspiring and INCREDIBLY applicable to my industry, MLM, which is all about word-of-mouth. You boil the process of word-of-mouth down into something that is very simple and organic, and your article urges us to all dive in, without making it too complicated. While you seem to mostly work with larger corporations, your process can easily be applied to MLM and network marketing. Thanks for the insightful post and your invitation for us all to dive in without overthinking or overspending. Most people in MLM don’t tend to overspend, but they do overthink way too much!