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The Social Media Fallacy

July 27th, 2008

Below is a short presentation I gave last week to the SVAMA (Silicon Valley American Marketing Association) about how social media has been sold to us through the general media and social media consultancies. The big story that’s constantly sidestepped is that you must first create great editorial content and THEN you can worry about distribution (social media).

I put together this short (6 min) Slideshare presentation to debunk the traditional way social media is being sold and offer a more sane and logical approach to developing industry voice to grow your business.

This is cross-posted on my blog, Spark Minute, but I thought it would be appropriate to launch the “Be the Voice” blog and podcast with this presentation.

I’m interested to know your opinion. Do you agree/disagree this is how it’s being sold and do you believe/not believe that the social media evangelists are sidestepping the issue of content?

Filed under: Editorial, Video, Web 2.0 | 2 Comments »

Welcome to the Be the Voice blog and podcast

July 9th, 2008

Welcome to the “Be the Voice” blog and podcast. This blog is an ongoing project to uncover the stories of how businesses are driving business growth through thought leadership.

In the new economy of ideas and information, your business growth is dependent on your ability to educate your audience at the time they need to make decisions. Creating an industry voice is critical, because every time you provide an answer at a key point, you move potential consumers along the decision making process to purchase. The goal is to turn these seekers into consumers and ultimately evangelists who in turn will help your business continue to provide decision making information.

Are you creating editorial content online that’s driving your business’ growth? If so, I’m interested in talking with you. Please contact me at david AT sparkmediasolutions DOT com.

Please visit Spark Media Solutions if your company is looking for an industry voice producing solution.

And for more on me, David Spark, please read my blog, Spark Minute or my bio.

Filed under: Blogging, Editorial, Podcast | No Comments »